Where will my business come from?

Have you heard of the Pareto Principle? Named after Italian economist Vilfredo Pareto, it’s also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity. It’s the idea that 80% of the effects come from 20% of the causes.

In business, it’s the origin of the idea that 80% of your sales come from 20% of your clients.